After working for more than 12 years for Ciments Lafarge (now LafargeHolcim) in France and abroad, I founded several companies from the ground up, including CATII in 1990 and Asec Automation (ASA) in 1996. Both became major players in the international market.
My partner in ASA was the late Omar Guemei, owner of the Arab Swiss Engineering Company (ASEC). We launched ASA with just five employees and, by the time I left in 2021, the company had grown to five hundred.
In 2004, Qalaa Holding joined the company’s capital. Then, in 2016, at the request of our main clients who wanted us to establish a local presence in the Philippines, we created Asa Pacific Corporation.
In 2023, Asa Pacific became independent and changed its name to Asia Industrial Automation (AIA).
Today, our local shareholder is the prominent businessman Timmy G. Tan, and our international partners are Elsewedy and Nidec.
Based on my experience, I have come to understand that the long-term success of a company relies heavily on its local presence and on international partnerships that provide ongoing access to the latest technologies worldwide.
This structure has allowed us to participate in investment projects, particularly in the renewable energy sector.
Sincerely,
Michel
Deeply ingrained in the company’s DNA, we bring our expertise and experience to our clients’ ventures. AIA strives to integrate itself into the Asian economic fabric while combining European know-how. Providing commodities is also an important part of our added value.
Services :
Provider of high-tech Industrial Material:
Commodities:
AIA, formerly known as ASA Pacific, is renowned for its technical expertise, knowledge of industrial processes and equipment, and more recently commodities such as: Oil, Food & Minerals. The information that AIA receives on the latest technological advancements is constantly updated, making innovation a major priority when offering its clients state-of-the-art solutions. AIA places great emphasis on the quality and reliability of its products and services, as this forms a solid basis for long-term collaboration. Each client has its specific needs and requires tailor-made solutions.
Our sense of environmental and social responsibility makes reducing our carbon footprint, promoting sustainable practices and contributing to the development of the local community paramount for us.
We bring renewable energy projects to life — from design to financing and implementation. Our turnkey solutions cover solar, wind, and BESS (Battery Energy Storage Systems), tailored for businesses, municipalities, and investors.
With flexible financing options and strategic support, we make it easy to achieve your energy ambitions while creating long lasting value for the planet and your financial performance.
Commodities:
Oil & Gas
Food
Mineral